We landed in Milan in 2018, we immersed ourselves in the circular design scene. In this new world, we got in touch with new initiatives, projects, talented professionals.
For us the only possible future is circular, there is no turning back. The planet is urging us to re-design, re-think and re-purpose the way we produce and consume. Design is more than ever collaborating with life sciences and social sciences to build a sustainable world and to encourage a shift towards a circular economy. We want to take part in this revolution, for us the real revolution of our times.
SOMA and circular design
SOMA is the way we chose to raise awareness and provide valuable information and strategies about the circular economy and circular design, empowering professionals and companies to act and migrate to this new economic model and build a more sustainable future.
Our mission is to empower companies and professionals to transition from our linear to a circular economy – which in practice means developing or adjusting products, systems, services and communication for a circular economy and a more sustainable and fair world.
ANA LUIZA MAGALHÃES
Ana Luiza is a Social Communicator and holds a Master in Media Industries from the University of Leeds (UK). She is a certified trend researcher by TrendWatching and has completed Ellen MacArthur Foundation’s professional programme “From Linear to Circular.” She has worked in advertising and design agencies in Brazil and England.
Marlon Chiumento is a design and trend analist, who graduated in Industrial Design from the European Design Institute (IED) in Milan. He has completed Ellen MacArthur Foundation’s professional programme “From Linear to Circular”. He worked for design studios and furniture brands in Italy and Brazil and as a trend lecturer in several Brazilian and Italian educational institution.
Welcome to our worldspace
SOMA was founded in Milan, our new home since 2018. Milan is a great source of inspiration, especially when it comes to creativity, design, and sustainability. And most of the time you will find us here, but our studio frontiers are not limited to the city. We are constantly traveling to design fairs and events to find out what is next in the circular economy and circular design and to connect with talented professionals and purposeful organizations.