September marks the relaunch of European design fairs since the coronavirus outbreak. Maison & Objet, 3 Days of Design and Helsinki Design Week are the first European design fairs to take place this year in mix formats, on the online and offline world.
Last Friday we shared with our Trend Membership subscribers a report with the key takeaways from these fairs. And in all of them, we could see how brands and designers are finding new ways to interact with audiences and to drive businesses:
/virtual talks and exhibitions
/digital one-to-one live presentations for buyers and press
/outdoor events and also indoor intimate physical events with a limited audience and health measures in place
While the rise of new formats, demographics and safety precautions are the new normal in design fairs and events, sustainability is still impacting design and interior trends. All 3 design fairs, reasserts that a circular and sustainable approach to the economy is the way to relaunch businesses, build a resilient future and address climate change in a post-COVID era.
MEET THE OCEAN COLLECTION
Today we want to share with you The Ocean Collection presented by the Danish company Mater during the 3 Days of Design, that took place in Copenhagen this September. The festival theme for 2020 was “Eco-Conscious Concepts”, which embraces the circular economy, circular and sustainable approach to design.
The Ocean Collection is a reimagined version of table-and-chair series designed in 1955 by the Danish furniture designer Nanna Ditzel. The pieces are made from ocean plastic waste, recycled fishnets and recycled hard plastic, and present a light structure with metal frames for outdoor use.
It is not the first time we see re-editions of iconic design pieces taking a sustainable direction. In July, we have talked about Italian brands re-editions launches such as the sustainable version of Zanotta’s iconic Sacco. Re-editions are not only essential to reclaim and honour iconic designs, but also to demonstrate how adding value to existing projects through sustainable materials can help us build a sustainable industry and economy.
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*Photo credit: Mater