A.I. Chair Kartell

The decisions we make when designing a product, system or service will determine 80% of their environmental impact.* If we acknowledge this and understand that waste is a design flaw, we can explore new materials and technologies to make sure waste and pollution are not created in the first place.


Dematerialization is one of the strategies used within the circular design. This strategy is all about finding solutions to deliver products or services using the minimum amount of material as possible. This could mean designing your product or service in such a way that it requires a minimal amount of physical material.  It also means finding ways to virtualise companies’ offering by creating a digital rather than a physical product, think about services such as Spotify and Netflix.


We have been witnessing how designers are incorporating artificial intelligence into their ideas and projects to accelerate the transition to a circular economy.

In our new e-book: “Designing a Circular Future”, we discuss how A.I.  can support and accelerate the speed of human innovation to design products, bring together aspects of successful circular business models, and optimise the infrastructure needed to loop products and materials back into the economy.

The Italian brand Kartell, French designer Philippe Starck and 3d software company Autodesk, for example, have worked together in the launch of the first chair created by A.I. in collaboration with human beings. The team has used an algorithm to conceive a chair with as minimal material as possible while using 100% recycled materials and matching the comfort and aesthetic standards required.

A.I. Chair by Kartell / courtesy of @kartelloficial 


If you want to find out more about designers and companies working with the principle of the circular design. Check out our new e-book here.


 ✔Key concepts within the linear economy
✔Key concepts & principles within the circular economy
✔An essential glossary for the circular economy
✔Benefits of the circular economy
✔Circular design overview
✔6 Circular design strategies
✔News and Innovations from European Design Fairs & Events
✔15 Exclusive interviews with emerging & renowned designers
✔More than 20 case studies from brands & designers
✔More than 150 pages
✔More than 7000 words

Check out our e-book and help us to spread the word about the circular economy and circular design.

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