The colours of the future, in fact, are not only about shades. In the verge of a new decade, colours also reflect our growing concerns about climate change and well-being awareness. Companies are either updating or creating products and collections that answers consumers’ aspiration to feel good about the environment and about themselves
Major paint companies such as Benjamin Moore, Jotun, Behr, Dulux- Sikkens, Sherwin-Williams, Valspar, and Glidden offer low or zero VOC products and/or collections. VOC stands for “volatile organic compounds”, which are carbon-containing compounds emitted as gasses into the air. These gasses are very harmful to the environment and to people. One of the primary contaminants of indoor air are indeed paints, varnishes, and solvents that contain volatile organic compounds.
At the same time, new sustainable colours such as eco-friendly paint options are emerging and becoming more popular. These include for example recycled paint, milk paint, plant or mineral-based paints and ceramic paint.
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